These days, every physical therapy practice should be marketing Direct-to-Consumer. But that doesn’t mean you should ignore physician referrals!
One effective way to increase referrals is by sending out custom physical therapy prescription pads. Prescription pads…
- Put your practice’s name out there
- Make it easy for doctors to refer patients to you
- Are highly useful to the physician, and that means they will get used!
A great physiotherapy prescription pad doesn’t just impress doctors- it impresses patients as well. It’s always helpful to have these pads ready for doctors to use. They’re a simple form of marketing that can do wonders for your practice!
How Can Prescription Pads Help Your PT Practice?
Plenty of doctors have to refer their patients to a physical therapy practice, so why not yours?
When doctors have prescription pads for your physical therapy clinic, it simplifies the referral process. Doctors are busy too, and they’re always looking for ways to save time!
With your practice’s information right there on the prescription pad, it also gives patients the information they need to contact and find your practice.
Build Your Brand for Better Results
When your doctor has your physical therapy prescription pads, you are building your practice’s brand.
Every practice has to have clear branding to build up its name in the community. Building your brand means getting your name out there where it counts, and one of those places is at local doctors’ offices. The pads are customized to your practice and have all of your information on them as well as images to help cement your brand in the minds of the doctors and the patients.
To make a big impression with your physical therapy prescription pad, you need to have an impressive pad that speaks volumes. Every physiotherapy prescription pad needs to be in full color for that wow factor. It needs to be completely customized so that your practice is prominent on each pad.
At Practice Promotions, we create customized pads that are perfect for doctors to get to know your practice and to get used to referring patients to you. We do the design work, the printing, and will ship the pads right to your door. They are extremely professional as well as being eye-catching. They do a great job of representing your brand and building name recognition.
Did You Know That Mary McMillan, Mother of Physical Therapy, Used Prescription Pads to Increase Doctor Referrals?
It’s true! As you know, Mary McMillan was the mastermind behind the field of physical therapy and started the group that would eventually become the American Physical Therapy Association.She was the first physical therapist in the U.S.
Now, McMillan is famous for her service. But in her early days at Walter Reed Hospital, she used physical therapy prescription pads to get doctors to refer to her!
Prescription Pads Have Always Helped Physical Therapy Practices
As the first physical therapist practicing during World War I, Mary McMillan had to try to build a practice when few people knew what physical therapy was. How would she get referrals? How would people find out about her department at Walter Reed?
Prescription pads!
McMillan had to “sell” the concept of physical therapy– and prescription pads were a great way for her to get the word out. She had some pads printed and took them to doctors in the hospitals in the area. This helped more doctors to know about her services and made it easy to prescribe them.
After all of these years, physical therapy prescription pads are still perfect for doing the job of branding and getting more referrals.
8 Components of A Successful Physical Therapy Prescription Pad
When you market with these prescription pads, they look similar to medication prescription pads, but they have more information on them.
- Your name and logo. Your practice’s name and logo must be at the top of the page. This gets the name out there, and the logo helps with your branding. You want both doctors and patients to be familiar with the name as well as the logo to build brand recognition.
- Space for doctor’s notes. A physical therapy prescription pad also has a number of blanks for doctors to fill in to create the prescription. This can include what your diagnosis is, what kind of physical therapy you need, and if there are any special considerations.
- Beautiful design. Your pads should have a beautiful design that makes people want to read them. When the pads look great, expect people to look at them more often and get to know your practice’s name.
- High-quality paper. The paper itself is also incredibly important. If you use low-quality paper, that reflects poorly on your practice. Always use prescription pads that have high-quality paper to help build your reputation as a quality practice.
- Space for patient details. The pads should have a place for patient details to be filled in as well as a space for comments. The patient may have underlying medical conditions, or their medical condition may be complicated. Allow doctors to write in these details to help with their therapy.
- “Medically necessary.” The prescription pad should have an area that says, “I certify that this therapy is medically necessary. Please fax referrals to [insert your fax number].”
- Signature. There also must be an area for the physician’s signature.
- Your practice address. The pads must have your practice’s address and your contact information to make things easy for the customer.
What If I’m Not a Writer or Designer, or I Don’t Have the Time?
Designing physical therapy prescription pads and making sure that all the right elements are there can be complicated. That’s why we can do it for you. At Practice Promotions, we know all of the right components of successful prescription pads and can create an eye-catching design that is both practical and good for building your brand. Every practice could use more name recognition, and these pads can build it! We are a one-stop shop for your prescription pads, designing them, writing them, and sending them out.
When you’re working on brand building and marketing, there are a lot of components to it. Don’t let the physiotherapy prescription pad get lost in the shuffle. Make sure that you get this marketing method in place so that you can get more referrals. We can help you get your name out there and make it super easy for physicians to refer their patients to you.
Start your order today at https://ptmarketingstore.com/product/physical-therapy-prescription-pads/.